When shopping for clothes, the advances in technology are not only good for the customer, but also the supplier. Parsian apparel explains how brands can better understand their potential customer and use the data wisely.
“Algorithms can also help measure shoppers’ brand interactions and viewing habits to lead to smarter inventory and pricing decisions,” she says. “Walmart’s recent acquisition of Bonobos has removed shopper barriers in a new and noteworthy way. It offers improved digital shopping with a brick and mortar experience.”