Category Archives: Uncategorized

Why the Need for Innovation in Apparel?

As with everything else in retail, the internet changed the garment game. The ease of shopping quickly made logistics in the apparel industry seamless. “If you’ve shopped for clothes lately, you’ve probably noticed big changes in the apparel category,” Parsian apparel begins. “Producing clothes and distributing them online is becoming so easy, new brands such […]

Supplying the Supplier with Critical Data

When shopping for clothes, the advances in technology are not only good for the customer, but also the supplier. Parsian apparel explains how brands can better understand their potential customer and use the data wisely. “Algorithms can also help measure shoppers’ brand interactions and viewing habits to lead to smarter inventory and pricing decisions,” she […]